Degree Course

MA in Marketing and Innovation

Master in Marketing Innovation is a cutting-edge programme developing graduates with distinctive marketing expertise in innovation, strategic insight, and creativity.

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Course Overview

Master in Marketing Innovation is a cutting-edge programme developing graduates with distinctive marketing expertise in innovation, strategic insight, and creativity.


The course is designed to offer students without prior experience in Marketing, thereby, will get the necessary knowledge and skills they need to be operationally effective in a career in Marketing. For students with prior experience in Marketing, the course will develop their professional marketing competencies.

During your studies with us, you will examine services and products highly preferred by consumers, while running real life marketing to establish appropriate pricing and presentation

Internship placement is also part of this program

 

  • Undergraduate degree in any discipline
  • English Language Proficiency Exam (IELTS 6.0, TOEFL IBT 80) or equivalent (exempt if studying in an
  • English speaking environment in the last 3 years)
  • Resume (CV)
  • Photocopy of valid passport/national identity card or permit.
  • One Academic / professional recommendation letter
  • One passport photo
  • Motivation Letter/Personal Statement (min 500 words)
  • Strategic Financial Management
  • Strategic Management
  • Marketing Management & Strategy
  • Global Marketing
  • Strategic Marketing for Social Enterprise
  • Finance for Non-Financial Managers
  • Marketing Communications
  • Internet Marketing

The program is of particular relevance to those working in, or planning to work in:

  • Marketing Manager
  • Marketing Specialist
  • Social Media Strategist/Manager
  • Commerce Manager
  • Digital Marketing Director